Digital marketing rates in a dazzling fashion. In this article, we bring you 5 top marketing trends to watch in 2022
Every year, new digital marketing trends come into the limelight that can reshape the future of digital marketing.Since the onset of the pandemic and the 2021 recession, the marketing world has not been disappointed. The digital marketing trends of 2022 will be among the most revolutionary.
Think of the little new social network, TikTok, which has taken Gen Z users by storm. Today, TikTok is one of the leading social media platforms that any business should hope to promote their products.
The future of finance is also changing with the rise and growing popularity of crypto and NFTs. Google also announced that it will phase out all third-party cookies by 2023. A lot of things are changing in technology, and all of this is affecting the digital marketing industry greatly.YoomWeb brings us some marketing trends you should expect in the coming years.
1. Video marketing
Video marketing is becoming a more impressive part of digital marketing. According to statistics from Lemon Light, this is a trend that all businesses using digital marketing should watch out for if they want to compete in the industry. Recent data from Lemon Light shows that at least 70% of customers have shared a brand's video with others, and an additional 72% report that video marketing has improved their customer experience and conversion rates.
As 2022 dawns, we expect the number of people using cell phones to continue to grow.
Mobile traffic will also continue to grow, which means video marketing and the use of online video editors will become more dominant.
At least 98% of marketers believe that video will play an important role in digital marketing in the years to come.
2. La mort des cookies
L'annonce récente de Google de mettre fin au suivi des cookies d'ici 2023 devrait être un signal d'alarme pour les spécialistes du marketing numérique. Il s'agit d'un pas de géant de la part de l'un des plus grands moteurs de recherche, et nous devons nous attendre à ce que cela affecte la façon dont les spécialistes du marketing appliquent différentes tactiques pour atteindre leur public cible.
Depuis la mise en œuvre du RGPD, la confidentialité des utilisateurs est devenue plus importante pour les fournisseurs de services Internet. Google et d'autres moteurs de recherche sont toujours à la recherche de moyens d'optimiser l'expérience utilisateur avec leurs marques, et l'amélioration de leur politique de confidentialité est un moyen d'améliorer l'expérience utilisateur.
Alors que les spécialistes du marketing numérique recherchent des moyens de suivre les utilisateurs sur le Web, il existe déjà des options permettant aux internautes de désactiver le suivi et les cookies tiers grâce à la politique GDPR.
3. Le contenu sera toujours le roi
Dans le marketing numérique, le contenu est le roi depuis longtemps. Alors que nous entrons en 2022, cela devrait continuer, car les spécialistes du marketing se concentrent désormais davantage sur la qualité du contenu. Il y a des tonnes de contenu sur Internet, et ce qui rend votre contenu différent en 2022, c'est la qualité et la simplicité.
La plupart des internautes sont plus préoccupés par l'unicité et la qualité du contenu. Si vous souhaitez faire de votre site Web une autorité en 2022, vous devez vous concentrer principalement sur la publication d'un excellent contenu pour votre public.
Vous n'êtes pas obligé de publier tous les jours pour que votre public reste sur la même longueur d'onde ; tout ce que vous avez à faire est de rendre votre contenu plus inspirant et éducatif pour votre public cible. Il est préférable de fournir un contenu de haute qualité à votre public le moins fréquent, mais il convient-vous que tout ce que vous proposez soit pertinent, engageant et informatif.
4. Marketing Automation
Another marketing trend to watch in 2022 is marketing automation. In 2022, we should expect more data-driven marketing campaigns to be used across industries.
Marketing automation will be on the agenda as it allows marketers to spend less time on repetitive tasks by simply automating their workflows.
With marketing automation, marketers will now build their consumer profiles and nurture their sales funnel.
The one-size-fits-all approach is a thing of the past, and as we move forward into 2022, we expect marketers to start segmenting their marketing strategies, sizes, and content based on the audience they have. at hand.
Today, customers are becoming more savvy and intelligent. This means that if you want your business to always stay in front of them when they search for your products and services, you must continue to follow what they see whenever they are online. You need to know the type of articles they read, the videos they like to watch and the type of social media posts they read more.
Customers are always looking for the correct information to help them decide to buy your brand. If you want to build stronger relationships with your customers, it's time to think about more conversational marketing automation.
5. Visual and voice search
In 2022, a voice-activated assistant will continue to be a huge seller. Voice search is going to change the way digital marketers do keyword research. Digital marketers will start to focus more on long-tail keywords when creating content for their target audience.
When creating content for your marketing campaign, you should choose keywords based on what most users ask for on search engines. Google, for example, has a People Also Ask feature that helps you find some of the common search queries around which you can create content.
When people use voice search, they're more likely to use long-tail keywords. Creating content around these long-tail keywords simply increases your online visibility.
Another trend to watch, according to Jamal El Khaiat, the founder of marketing agency Yoomweb, is visual search. In 2022, users can simply upload an image to find more information about the uploaded image.
For example, a landmark image will provide historical information. When a user uploads an image of a product, a search engine returns similar products and tells them where to buy those products.